About theMarTech.app
Free tools and guides built for martech practitioners. No paywalls, no subscriptions — just practical resources to help you work smarter.
The idea behind this
Adobe Experience Cloud is powerful — but it takes time to learn. Whether you're building segments, setting up tags, or picking the right activity type, you often just need a quick answer or a clear example.
That's why we built theMarTech.app. Free tools and guides, no fluff — just practical help for people doing the work.
What we're building
Interactive tools
Segment builders, activity explainers, viz choosers, hotkey references — browser-based tools that help you work faster inside Adobe platforms.
Practical guides
Clear, no-fluff references for concepts, comparisons, and decisions — the kind of guide you wish existed when you were first learning.
Platform coverage
Currently: Adobe Experience Cloud — Analytics, Target, Customer Journey Analytics, Real-Time CDP, Tags, and Event Forwarding. More platforms coming.
How this came to be
Good tools should be easy to find and easy to use. The martech community grows when people share what they know — so that's what we're doing.
theMarTech.app is built and maintained by @anilytics — a martech practice that works with these platforms every day. We're building the tools we wished existed when we were learning.
Got an idea?
Have a tool or guide you wish existed? Spotted something that could be better? We're always looking for ideas from people who use these platforms daily.