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Compare AA and CJA segments

Interactive decision guide

01

Choose a Workspace visual

23 visualisations mapped

02

Configure Adobe MCP

Guided setup, no API keys

03
Designed for delivery teams, analysts and implementers.

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Popular practitioner workflows

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Adobe Analytics

Adobe MCP Setup Guide

Connect Adobe Analytics & Customer Journey Analytics to your AI assistant in three short steps. No code, no API keys.

Interactive guide
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Customer Journey Analytics

AA Segments vs CJA Segments

Interactive explorer: compare containers, terminology, and capabilities — plus a guided decision tool to help you choose.

Interactive tool
New

Customer Journey Analytics

Workspace Viz Chooser

Find the right CJA or AA visualisation for your analysis — browse all 23 types or follow a 2-step guided flow.

Interactive tool

Tool library

Find the fastest path forward

Search by product, task or the concept you are trying to understand.

10 tools
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Adobe Analytics

Adobe MCP Setup Guide

Connect Adobe Analytics & Customer Journey Analytics to your AI assistant in three short steps. No code, no API keys.

Interactive guide
Featured

Adobe Target

Target Activity Explainer

Know exactly which Adobe Target activity to run and why — compare all five types, get a tailored recommendation, and learn the pitfalls to avoid.

Interactive tool
New

Customer Journey Analytics

AA Segments vs CJA Segments

Interactive explorer: compare containers, terminology, and capabilities — plus a guided decision tool to help you choose.

Interactive tool
New

Customer Journey Analytics

Workspace Viz Chooser

Find the right CJA or AA visualisation for your analysis — browse all 23 types or follow a 2-step guided flow.

Interactive tool
New

Customer Journey Analytics

Workspace Hotkeys

All 57 CJA Workspace keyboard shortcuts in one view — toggle between Mac and Windows.

Interactive reference
New

Customer Journey Analytics

Attribution Model Explorer

Explore all 11 CJA attribution models on one customer journey — see how each redistributes conversion credit across touch points, and learn when to use each.

Interactive tool
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Customer Journey Analytics

Component Settings Explorer

How CJA Data View component settings reshape a raw schema field at report time — a visual overview plus an interactive inspector for all eight setting types.

Interactive tool
New

Customer Journey Analytics

Derived Fields Explorer

A reference for all 17 CJA derived-field functions — pick a function to see its rule and a before-and-after of what it does to your data, plus the limits that apply.

Interactive reference
New

Customer Journey Analytics

Stitching Explorer

How CJA cross-device stitching resolves one person from many devices — step through live person-ID resolution at ingest, then replay the lookback window that reclaims the anonymous pre-login journey.

Interactive tool
New

Adobe Experience Platform

Mobile SDK Explorer

Interactive explorer for all AEP Mobile SDK extensions — platform support matrix, end-to-end data flow diagram, and a stack builder that generates install code for iOS, Android, React Native, and Flutter.

Interactive tool

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AEP Architecture

New interactive resources are being shaped around practical implementation problems. Subscribe to hear when they are ready.

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